Instagram is currently the second-most downloaded app worldwide, being used by more than 1.3 billion people each month. It comes as no surprise that Instagram is still prospering in today’s fiercely competitive social media market given that more than 500 million individuals upload Instagram stories every day.
You may be asking how to obtain more followers on Instagram who are real and truly interested in what you have to say and share if you are running a business or creating an online presence for your brand. Learning a few techniques to increase your Instagram following will help you attract the attention and followers you need to make an impact, drive sales, and even broaden your brand’s reach.
Improve your Instagram profile.
To increase your reach and visibility, you must first improve your Instagram account. Pick an Instagram username that complements the name of your company or brand as it is currently known. Try to stay away from using words or phrases that are difficult to recall or spell. For the sake of SEO (search engine optimization), try to stay away from utilizing numerals and hyphens in your account name.
Streamline all of your social network accounts so that they all use the same usernames and all use the same official website links, logos, and color schemes. Making a strong first impression on new visitors and potential followers can help you gain followers by branding your Instagram account and any other social media profiles with the same name, logo, and color scheme.
Consistency is key
Consistency is essential when creating an online presence. Using Instagram together with other social media platforms can help you gain traction by regularly posting updates, sharing photographs, and even adding video content. By making a commitment to consistently providing your audience with knowledge they can use and engaging material, you can establish a connection with them.
Create a schedule
Another strategy to make sure you keep on top of social media updates while using Instagram is to make a calendar. It’s highly advised to update Instagram at least once every day. You can update your Instagram anywhere between two and five times to keep your users interested and entertained whether you are having a busy day or updating on the weekend. Stick to the times you’ve established for Instagram updates. To maximize your posts and acquire the most views, research the most popular Instagram posting hours for the market or niche you are targeting.
Understanding the demographic you want to attract is essential if you want to build a genuine and engaged following on Instagram and other social media platforms nowadays. Spend some time investigating the rivalry you currently face on Instagram and other social media sites. Learn more about your present rivals’ strategies for connecting with and communicating with their respective audiences.
Do some research and analysis on the social media sites that your competitors use, how they interact with users, and how often they post updates. It will be simpler for you to implement a successful social media marketing strategy if you become more at ease and knowledgeable about the inner workings of your sector.
Connect your Instagram with other social media platforms
Connecting your Instagram account to other social networking sites like Facebook, Snapchat, Pinterest, and even Twitter is another option to streamline your online activity. One of the easiest methods to expand your brand’s online reach is to link to your Instagram account from other social media pages that you have created and optimized for your business. Not only will sharing links to your company’s official sites or social media accounts improve the search engine optimization of your website, but it will also make it easier for virtual spiders to visit your social media accounts and related web pages.
Content is still king
Even though it is referred to as social media content, the content remains king. To gain more followers on Instagram and other social media platforms, it is imperative to often update your website’s blog, homepage, and social media accounts. Users are more inclined to follow your account or return to your website if they believe they are constantly receiving relevant, up-to-date, and educational content.
Spend time investigating popular and trending accounts as well as popular themes in your niche or market if you are unsure of the kind of content you should provide. To find out which terms and phrases in your target market are currently popular and bringing the most visitors to social media pages and official websites, you can also use a variety of keyword research tools. Before posting your posts and updates live, take the time to thoroughly investigate popular hashtags and pertinent phrases that are also now trending on Instagram.
Communicate and engage with your followers
You must interact and engage with your followers if you want to achieve great success with your brand and business online. Consider “liking” the comment whenever someone leaves one on an Instagram post of yours, or even directly engaging with it by leaving a public comment. New users will be considerably more interested in following your Instagram if they notice that it truly engages with and responds to its audience. Building trust and a good reputation for your brand with potential customers or clients may be done by talking to and interacting with followers.